Since 2014, Metallomax, the manufacturer of REDLIFT lifting platforms, has been riding high. How did a company specializing in industrial equipment and custom transportation equipment succeed in becoming a leading figure in the design and manufacturing of motorized lifting systems in such a short time? Because its founders, Pascal and Maxime Picard, set themselves up for a great challenge: to bring to market an amped up lifting platform, building on their experience at Plafolift, the company founded by their father.
The Metallomax team has decades of experience in the design and manufacturing of lifting equipment. It is no surprise that their REDLIFT RLS 25, RLS 27, RLS 35, RLS 45 and RLS 57 lifting platforms have made a strong impact across the industrial, commercial and residential construction markets nationwide
Quebec’s Lift Platform Specialist
For over ten solid years, the manufacturer of REDLIFT RLS 25, RLS 27, RLS 35, RLS 45 and RLS 57 has been demonstrating its ingenuity and creativity in the design and manufacturing of lifting equipment to industrial, commercial and residential contractors across Quebec.
Located in Warwick, in central Quebec, the company was purchased by Namakor Holdings in 2025 and is now run by Vincent Tourangeau, with the ambition to elevate Metallomax to new heights and expand throughout North America, while continuing to serve a customer base with strict demands and requirements seeking superior quality products that go well beyond industry requirements and standards.
Mission and Promises
To design and manufacture lifting equipment that is exceptional in terms of ingenuity, durability and ease of use in order to increase the profitability, efficiency and safety posture of its national and international clientele.
Metallomax achieves this by:
- Rigorously applying the most innovative processes
- Equipping itself with cutting-edge technology
- Remaining attentive to the needs of the market and its customers
- Continuously updating its methods
- Leveraging its specialized expertise
- Offering the most ingenious solutions
- Meeting deadlines and staying within budget
- Continuously raising its design and manufacturing standards
Trust the leader in lifting equipment, Metallomax. Its products will elevate you to the heights you need to reach.
The Story of a Lifting Equipment Company with Big Dreams
2005
In May, Maxime and Pascal Picard found Metallomax, with the mission of designing and manufacturing custom transportation equipment such as truck beds and various utility trailers.
Their experience—over 40 years of combined experience in the manufacturing of lifting and transportation equipment—and their passion give them a clear, focused strategic vision and shared values. Maxime is the company’s president and handles sales, while Pascal leads design and production.
2006
Already, the factory’s 5,400 square feet have proved insufficient for its needs. An expansion is carried out to increase the area to 13,000 square feet, allowing for the installation of new high-performance equipment, including overhead cranes and lift tables. A paint booth using state-of-the-art technology has also been set up. In August of this same year, Caroline Picard joins her brothers. Caroline takes charge of administrative management, including cost accounting, in addition to supporting Maxime in sales.
2008
The company continues to reach new heights. In July, it becomes necessary to build offices and a two-storey warehouse. Its staff now numbers about ten employees: welders, machinists, technicians, a draftsman and administrative team members.
2009
In April, an interactive website is launched and quickly proves to be an effective communication tool for potential customers. The wide range of services offered by Metallomax is highlighted on the website. From here onwards, visits to the company’s website help establish new contacts and increase sales, particularly in the custom industrial equipment manufacturing sector.
The company’s base is becoming increasingly diverse. The order book includes customers from the delivery, distribution, landscaping, food and construction industries as well as provincial transportation departments.
Twelve employees now support leadership in achieving their growth and efficiency goals. For Metallomax, it is now possible to envision a future on a national scale and to expand its activities in the field of custom transportation equipment and custom industrial equipment manufacturing.
2011
In July, Transport Canada amends the national safety mark T05: final stage manufacturer—body or equipment installation. Later, in October, the company receives certification from the Canadian Welding Bureau (CWB) under CSA W47.1. Obtaining these two certifications paves the way for a new and very promising market.
2012
Since the beginning of the year, the complete overhaul of its website, combined with the strengthening of its position in a promising niche market, has enabled the company to experience renewed growth and to maintain a significant lead in the transportation and production industry on an international scale. Metallomax is very proud to be invited to bid for major projects for the Quebec Ministry of Transport, the City of Quebec, several trade schools, and major organizations in the central Quebec region. Metallomax is pursuing the challenges of the future with enthusiasm and confidence.
2013
The company successfully manufactures a line of custom industrial and transportation equipment. Metallomax now occupies an enviable position in the industry with its manufacturing of aluminum containers and truck platforms. The container manufacturer is expanding its field of expertise with innovative new products.
2014
An additional 8,000 square-foot building now houses the facilities needed to meet the growing demand for custom products and to manufacture new industrial equipment: a motorized lifting platform for the construction industry.
Designed for outdoor work at height, this adaptable and versatile platform meets the needs of a wide range of construction trades.
The new building is connected to the existing facility, promoting centralized production and improved cost efficiency.
2015
A growing demand for lifting products leads management to focus their activities in this direction. Two new models are designed and manufactured to meet the needs of various construction sectors.
2022
Metallomax develops a new product line—the RLS Series—to replace the RL Series. Updates to CSA standards (B354.6) push the team to reimagine Redlift safety systems, resulting in the safest platform on the market. Today’s Redlifts are born.
2025
Namakor, a Montreal-based private equity firm, purchases a majority stake of the business and names Vincent Tourangeau as CEO, with the mandate to propel Metallomax to new heights and help the business develop its markets throughout North America and beyond.
At Metallomax, Our Team Is Passionate and Full of Ideas
If the lifting equipment and industrial equipment manufacturer Metallomax has been going strong since day one, it is because it knows how to rally its troops around specific goals and is committed to performance, durability, and reliability: in short, to quality! Quality you can see and measure—both in design and manufacturing.
Custom Ingenuity
At Metallomax, it is not uncommon for our design experts to be struck by a stroke of genius. Thanks to the team’s constant desire to place innovation at the heart of its daily activities and its commitment to continuously improving its achievements, its solutions are ingenious yet simple, effective, and perfectly suited to the changing needs of custom production.
Skills in the Body, Passion in the Soul
At Metallomax, we design, weld, cut, assemble, machine, transform, paint… these activities require talent, skills and qualifications. Above all, they require a close-knit team that knows how to collaborate and is constantly focused on a single priority: manufacturing a product that is remarkable for its quality at every stage of the process.
Continuing education is one of our priorities, always aligning with the specific needs of the industry. This is why Metallomax maintains the edge that sets us apart in the lifting and production equipment market.
When it comes to workplace safety, Metallomax is proactive, which is another important corporate value.
Did You Know?
The two partners who founded the company have over sixty years of combined experience in the manufacture and design of industrial equipment. Several other members of the team have high-level expertise in aluminum welding as well as in machining and sheet metal fabrication. They are also versatile, proactive, and driven by challenges. This is why Metallomax is so confident in its ability to deliver finely crafted products that will meet your highest expectations.
Financing Available for the Purchase of Lifting Equipment and Other Aerial Platforms
So, you’ve fallen in love with one of our robust standard products (REDLIFT motorized aerial platform, another lift platform or production equipment) - or with our expertise in designing and manufacturing custom lifting products or production equipment? At Metallomax, purchasing is never a problem, because our financing plans are well thought out and, above all, highly personalized. They take into account the economic realities of the many industries we serve.
Don’t wait! Reach out to discuss the financing arrangement that best aligns with your budget.
Need financing for your lifting equipment, material handling equipment, or scissor lift?
Reach out to a representative to discuss your options.
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